Case Studies

We believe that strong partnerships are the key to driving innovation and growth in the EdTech industry. By collaborating with leading companies and organizations, we deliver impactful solutions that elevate educational experiences and drive measurable results.

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“AI is coming for your job.” It’s a line that gets thrown around a lot—especially in sales. But AI isn’t replacing your reps; it’s replacing the parts of their day that slow them down. Rather than automating the role itself, AI is reshaping how reps approach it—making room for faster follow-up, more focused pipelines, and…
In EdTech, the sale is only the starting point. Long-term success depends on whether your customers adopt the product as intended—and see meaningful results. That transition doesn’t happen on its own. It requires a clear, well-executed onboarding strategy. Onboarding is where expectations are either met or missed. It shapes how users engage with your product,…
You know the drill—you hire a freelancer or agency to lighten your load, and suddenly find yourself managing more meetings, check-ins, and emails. Instead of saving you time, it becomes another full-time job just to keep your new "help" moving in the right direction. Most freelancers and agencies might handle execution, but your internal team…
Project Management
In higher education, you’re not selling into a single office—you’re navigating a web of priorities, politics, and processes, where timing, messaging, and stakeholder alignment matter just as much as the product itself. Winning in this space isn’t about pushing harder—it’s about positioning smarter. That’s what strategic sales enablement delivers: a way to meet the right…
When resources are tight and you're under pressure to get your message out, it’s easy to look for shortcuts. AI can generate content quickly, but it only scratches the surface. It can provide basic ideas, but it doesn’t dig deeper into the details that make your message effective in driving results. AI lacks the ability…
By Joy Gifford, Senior Marketing Strategist, Team Leader EdTech is no longer a niche market—it’s a fast-growing, multi-billion-dollar industry with more competition than ever. The pandemic accelerated digital adoption, AI is reshaping learning, and institutions are investing heavily in new technologies. But with this growth comes a challenge: standing out in an increasingly crowded space.
By Lisa March, President & Founder, Partner in Publishing Why choose an agency? In the expanding world of EdTech, the race for visibility and market dominance is more competitive than ever. For EdTech companies grappling with the challenge of staying ahead without overextending their budgets, the solution often lies in forming a strategic alliance with…
Jeffrey Rucker, Vice President, Content Marketing Have you ever stopped to truly grasp the profound value that your published content holds for your brand? Content isn't just words and visuals; it's the gateway to etching your brand's essence into the hearts and minds of your audience. Here are a few things I’ve learned over the…
When it comes to expanding your business and welcoming fresh talent into your team, you may find yourself faced with an array of challenges. From skill gaps within your organization to the sometimes overwhelming task of attracting top-tier candidates who can truly make a difference, recruiters can act as crucial allies—collaborating closely to overcome challenges…
Free Downloadable Template By Crystal Cutler, Associate Marketing Strategist Now more than ever, social media platforms play a crucial role in shaping a company's reputation and success. To help executives make informed decisions, reporting social media analytics in a clear and concise manner is essential. However, this task can be challenging without the right framework…
By: Lisa March, President & Founder, Partner in Publishing Digital marketing, with its multifaceted tools and tactics, has truly revolutionized our ability to engage with customers. As a company and marketer, it's almost impossible not to harness the power of the internet and digital tools to drive business growth and achieve marketing objectives. What is…
By Lindsay Semevolos, Senior Project Manager and Video Content Strategist Incorporating a video strategy into your marketing plan is crucial, given the swift ascent of video as the preferred medium to engage prospective customers. HubSpot reports that a remarkable 91% of marketers have made video their primary focus. The widespread adoption of video is justified…
By Crystal Cutler, Associate Marketing Strategist We are living in a time filled with technological advancements that were once unimaginable. One of the most groundbreaking technologies is Artificial Intelligence (AI), which is defining the future for ourselves, our children, and future generations. However, we're left with a pressing question: how can we harness the power…
By Heather Di Beneditto Bialowas, Senior Marketing Strategist Digital marketing provides companies the ability to reach their target audience through various channels across the internet. And with education’s significant pivot to the digital landscape in the last 3 years, paired with rapid advancements in technology–that show no signs of plateauing–investing in digital marketing is even…
By Lisa March, President & Founder, Partner in Publishing Digital marketing, with its multifaceted tools and tactics, has revolutionized the way we can interact with customers. Here, I outline just a few key advantages our clients leverage with modern digital marketing tactics and techniques : 1. Reach and Accessibility: Digital marketing removes geographical barriers, enabling…
By Lindsay Semevolos, Senior Project Manager, Video Content Strategist Introduction: Video is the predominant medium for information delivery. Not only are high quality videos an excellent way to engage your audience, but they are proven to improve SEO and show customers that you operate a modernized business. This blog will serve as a description of…
By Lisa March, President & Founder, Partner in Publishing In the world of marketing, it is becoming increasingly evident that all marketers are, in fact, publishers. This is because marketing is no longer just about selling products or services. Today, marketing has evolved into a multifaceted discipline that requires marketers to create and publish content…
By Heather Di Beneditto Bialowas, Senior Marketing Strategist Incremental credentials, competency-based badges, digital credentials, microcredentials–these are just some of the terms that have been circulating on the periphery of higher ed for more than a decade. With movements like IA (Inclusive Access), OER (Open Educational Resources) and student demand for digital course materials gaining traction…
By Jonathan Abrams, Vice President, Senior Search Partner Recruiting in EdTech requires ongoing awareness of the best candidates for available positions. At Partner in Publishing (PIP), our team is dedicated to understanding and identifying the qualifications in candidates that will help our clients excel. Naturally, we apply the same level of attention and care to…
By Lisa March, President, Founder, Partner in Publishing Rapid tech developments in the education space have changed the way content is created, distributed and consumed. As we continue to move away from traditional publishing and into the metaverse of digital platforms and experiential learning, the process of “publishing” has too evolved. As we navigate the…
By Lisa March, President, Founder, Partner in Publishing In recent weeks, EdTech companies have experienced painful downsizing, as layoffstracker.com reports significant staffing cuts at Newsela, 2U, Byju, MasterClass, SkillShare, Eruditus and countless others. Many displaced workers are hoping to land short term gigs or freelance work until they find their next job - but that…
By Madeleine Abshire, Marketing Associate As a former teacher, I’ve found that many educators are wondering how they can transition from teaching to a position in the Edtech world. My recent career change was brought about through networking, about which I always say “meaningful connections bring you to the top of mind.” People I kept…
By Lisa March, President, Founder, Partner in Publishing In today’s digital landscape, with the rise of social media, the creator economy, and various customizable platforms, content is far more accessible than in years past. This generation of students expect that the content supporting their learning experience is equally as accessible. Whether it powers your platform…
By Gerry Hanley, Chief Academic Officer In higher education, innovation has the potential to make a profound impact on the experience of teaching and learning. Technology-driven products and services can foster student engagement, improve learning outcomes, and prepare students for the workforce. Due to barriers in the higher ed market, however, the best products sometimes…
By Amber Duffus, Project Manager We recently asked a handful of leading EdTech companies about their biggest challenges. Nearly 80% said either product differentiation or customer retention topped their lists. As an EdTech vendor, you'll look for every way to create value and turn new customers into long-term advocates. You know that a well-designed customer…
By Anne Williams, PhD, Senior Director, Research and Recruiting Talent acquisition in any industry can be a tricky process. The prospect of finding and recruiting individuals who make a positive impact on your business can be daunting. The perfect candidate profile is a combination of many factors and finding the right balance can be tricky.…
By Emery Beckman, Customer Engagement Specialist As a full-time online student at the University of Central Florida, I recognize that the evolution and implementation of technology has transformed my education. Not only does it enable flexibility to complete my degree from any location, but it also enhances my learning experience and outcomes. Through my experience…
By Conor Furlong, Copywriter and Content Marketer The content marketing team represents the individuals who first reach a demographic of potential customers, consequently creating the first impression of your brand. Whether in the form of blogs, social media posts, email outreach, or white papers, your content team is constantly searching for methods to grab the…
By Maeve Hallisey, Associate Project Manager, and Crystal Cutler, Marketing Intern As rising college seniors, we recognize the tremendous impact that technology has had on our education thus far. After seeing and experiencing how technology has positively transformed the learning atmosphere at the University of Connecticut, we have truly become advocates for the implementation of…
By Brad Beatty, Regional Vice President, Business Development The world has changed for sales organizations, just as it has in so many other ways. Selling virtually became a necessity throughout the pandemic. Now, with the shift to hybrid work, it seems likely that virtual sales will become a more permanent practice. After all, 70% of…
By Madeleine Abshire, Marketing Associate During my career as a 5th grade science teacher, I was fortunate to witness the ways in which learning platforms and solutions expedited student growth. Technology in the classroom enhances student achievement, inclusion, and learning. It prepares students with the digital skills they need to thrive in future careers and…
By Jeffrey Rucker, Vice President, Content Marketing The Foundation of Education Content determines the learning resources that are chosen by schools, districts, departments, and individual instructors. In the growing EdTech space, we see the importance of content not only within the products themselves, but also across the buyers’ journey; in the way products are developed,…
By Meg Cameron, Director, Project Management Everyone Wins When Onboarding is a Priority EdTech has always had a problem with retention. Even before accelerated growth from online learning and remote work caused the adoption of EdTech tools to jump by more than 50%, the industry had less-than-average retention. Since there are few signs that retention…
By Kevin O’Sullivan, Chief Executive Officer Getting Started In the aftermath of the pandemic, it is no surprise that the EdTech industry has seen incredible growth- the kind of growth that our team at Partner in Publishing (PIP) has been fortunate to experience in real time. In 2021, the market grew by nearly 21% year-over-year…
By Gerry Hanley, Chief Academic Officer Introducing the Innovation Marketplace The design and services of the Innovation Marketplace (IM) are based on decades of experiences among academic and EdTech leaders who together are building communication and decision-support processes that enable both commercial providers and higher ed institutions to efficiently and effectively evaluate and adopt innovations.…
Partner in Publishing’s Innovation Marketplace provides companies the customer insights they need to fuel growth and educators the opportunity to influence technologies that address their biggest challenges GLASTONBURY, CT— May 25, 2022 Partner in Publishing (PIP), the full-service agency of choice serving the education, workforce development, and corporate training markets, announced the launch of its…
By Laura Mann, Vice President, Business Development Traditional Sales Throughout nearly 30 years in higher education, I’ve had the opportunity to bear witness to the ways in which sales processes have changed and in some cases, completely transformed. For example, years ago, sales people were hired based on four main criteria: their ability to be…
Industry veterans — Gerry Hanley (Chief Academic Officer), Baker Evans (Chief Operating Officer), and Jeffrey Rucker (Vice President, Content Marketing) — enhance agency’s capabilities and expertise GLASTONBURY, CT — May 4, 2022 — Partner in Publishing (PIP), the full-service agency of choice serving the K-12, higher education, workforce development, and corporate training markets, today announced…
By Jonathan Abrams Hundreds of new EdTech companies emerge each year as the industry continues to proliferate. According to one study, more than 60% of the Global EdTech Top 1000 startups were founded within the last six years. The growth is projected to continue, with the market expected to be valued at over $600 billion…
By Jonathan Abrams The education technology, or EdTech, space was already expanding before the pandemic as people took advantage of the flexibility of online learning, and more technology was added to classrooms at every level. Now, it’s in hyperdrive. The market for EdTech in the US grew to $39.5 billion in 2021 and all signs…
How are you assessing the value of your company? If you consider the products or services you provide to be the underpinning of your business success, then it’s time to think again. You may have identified your immediate and long-term goals, but if your team cannot implement them, then your vision is worthless. A company’s…
By Lisa March EdTech entrepreneurs across the country have had to embrace a ‘new normal’ in education. Due to the far-reaching effects of the pandemic, schools banked on digital tools and interactive learning in an unprecedented way. Plenty of people have recognized the huge potential of EdTech, particularly because it promises market sustainability, but who…
Email marketing is not only the route to your customer’s heart, it is also the most economical way to reach your audience, so it is not surprising that your most valuable asset is your email marketing database. Your list of potential prospects is the point of entry to inform the market about your products and…