By Lisa March, President, Founder, Partner in Publishing
In today’s digital landscape, with the rise of social media, the creator economy, and various customizable platforms, content is far more accessible than in years past. This generation of students expect that the content supporting their learning experience is equally as accessible. Whether it powers your platform or service, or supports your marketing message, the content you produce makes you a publisher. In other words, in order to consistently engage your audience, EdTech providers need to produce great content! With this, arrives an opportunity to differentiate yourself from your competition. The best way to do this is through publishing exceptional, insightful, and thought-provoking content. This is easier said than done, and easier done with a consistent team of specialists by your side.
How will technology continue to shape content publishing/distribution?
About the Author
Lisa March, Founder and President of Partner In Publishing, is a well-known leader and innovator within the education, EdTech, and commercial consultancy space. She has grown PIP from a one-woman shop to a large team of managing partners, project managers, and associates. Lisa prides herself on her pioneering work with many of the world’s top brands in the K-12, higher education, and enterprise marketplaces. She works very closely with CEOs of EdTech startups and has been instrumental in helping our clients increase revenues and grow their brands.