Market Research and Development

From qualitative to quantitative, our market research analysts will compile, synthesize, and analyze the data and information you need to succeed.

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As the market continues to change, PIP can:

Early adoption of your product or service is crucial to your long-term success. Our project managers will work with your organization to design a market development strategy that: 

Image showing a target point representing the Quickly Engages Prospects strategy applied at Partner in Publishing

Quickly engages prospects

Image showing a growth chart representing the Drives Revenue strategy applied at Partner in Publishing

Drives revenue

Image showing a line shell representing the Cultivates Customer Advocates strategy applied at Partner in Publishing

Cultivates customer advocates

Our strategies are as individualized as you are. They are aligned to your unique organizational needs, resources, and budget. We will help identify your target market, matching customer profiles and needs to your offerings, then introduce your product or service to prospects.

We can also design, develop, or execute:

Prospect
Personas

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Target
Segment
Lists

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Competitive
Analyses

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Focus
Groups

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Image showing the people working on the Product Walktroughs and Demostrations process at Partner in Publishing

Product
walkthroughs
and
demonstrations

Beta Test
Or Pilot
Plans

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Product
Feedback
Surveys

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