Video Strategy and Production

Framing Your Product With Video

Whether for customer-facing outreach or internal use, we can help you maximize the effectiveness of your current video strategy or develop a new one to meet your company’s
evolving needs.

Image showing in action the Video Strategy and Production service of our team at Partner in Publishing

Our Video Production Process

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
In 2022, it’s projected that online videos will make up more than 82% of all consumer internet traffic
Facebook has over
8 billion video views per day
Mobile video consumption rises by 100% every year
Social videos generate 1.200% more shares than text and image content combined
We will produce videos for all educational, promotional, and messaging purposes. Our initial meeting will help us assess your marketing goals to ensure that we successfully convey not only the important features of your message, but the tone of your brand. We will work with you to produce visual content that will stimulate, engage, and resonate with your audience. Our process:

PRE-PRODUCTION

PRODUCTION

Manage video production
Image showing manage video production process at Partner in Publishing
Edit video footage
Image showing edit video footage process at Partner in Publishing
Create initial draft for feedback
Image showing create initial draft for feedback process at Partner in Publishing

POST-PRODUCTION

Graphics, copy, audio, music, color adjustments
Image showing graphics, copy, audio, music and color adjustments for a video project at Partner in Publishing
Consult on distribution strategy including web, social and email marketing
Image showing consultant on distribution strategy including web, social and email marketing for a video project at Partner in Publishing
Execute distribution strategy, if needed
Image showing execution distribution strategy for a video project at Partner in Publishing

We produce a wide range of videos, including: