By Laura Mann, Vice President, Business Development
Efficiencies and Drawbacks of CRM Implementation
In the early 2000s, the world of higher ed experienced a palpable shift with the introduction of customer relationship management (CRM) platforms. CRMs were designed to streamline and standardize the sales pipeline and increase customer retention. By 2018, the rapid explosion of CRMs was apparent and today, nearly 87% of businesses (across industries) use a CRM system in some capacity. In higher education specifically, the adaptation of the CRM didn’t come without its challenges.
It’s important to be confident that your sales team is equipped with resources to remain steadfast in your commitment to your customers. No matter the reach of your sales team, from open sales territory coverage to CRM support and sales collateral, Partner in Publishing can manage your sales process.
About the Author
Laura Mann serves as Vice President of Business Development Partner at Partner in Publishing (PIP). With more than 25 years of experience in higher education sales and market development, Laura expands business by prospecting, developing, and identifying the emerging solutions within EdTech.