Market Research and Development
From qualitative to quantitative, our market research analysts will compile, synthesize, and analyze the data and information you need to succeed.
As the market continues to change, PIP can:
- Define your market size
- Conduct an industry analysis
- Segment your market by competitor or other criteria
- Identify new growth opportunities
- Determine the best target segments for product launch
- Proof-test your go-to-market value proposition
- Profile your competition
- Provide a price point comparison
- Test messaging with potential customers
- Detail the interests of your customers
- Anticipate trends or shifts in your market
- Assemble data to fuel your internal proposals
Early adoption of your product or service is crucial to your long-term success. Our project managers will work with your organization to design a market development strategy that:Â
Quickly engages prospects
Drives revenue
Cultivates customer advocates
Our strategies are as individualized as you are. They are aligned to your unique organizational needs, resources, and budget. We will help identify your target market, matching customer profiles and needs to your offerings, then introduce your product or service to prospects.
We can also design, develop, or execute:
Prospect
Personas
Target
Segment
Lists
Competitive
Analyses
Focus
Groups
Product
walkthroughs
and
demonstrations
Beta Test
Or Pilot
Plans
Product
Feedback
Surveys
