Infosec Learning’s innovative platform is reputable in the EdTech and professional training markets. As such, the Infosec team was focused on building best-in-class virtual labs, but lacked a strong pipeline of leads to drive revenue and secure funding. In order to address this need , the company sought to boost name recognition, overhaul their sales process and develop an established customer base.
Partner in Publishing (PIP) began the process of building a series of growth engines from the ground up while expanding support efforts with customers. PIP was instrumental in the following efforts:
PIP collaborated with the INFOSEC CEO to create a comprehensive sales and business development strategy that deployed the following tactics:
The INFOSEC Learning/PIP partnership resulted in 150 secured adoptions, a 25% increase in business from semester to semester and a 30% close rate.