Market and Product Research
Research Specialists:
PIP is a team of trained research specialists in both qualitative and quantitative marketing and product research with deep knowledge in the EdTech industry, your customers and products.
For us, no research project is too big or too small. We can customize our project plan to fit your needs, with the goal of providing actionable insights that will drive your strategy. With flexible pricing and staffing we can handle most types of research projects. Just ask us!
Here are some examples of when you might need a research Partner:
- You are working on developing a new product and are looking for help with a multi-year in-depth product development study.
- You are working on updates to a product or message and want to run multiple short sprints to help you make the right decisions along the way.
- You have an innovative idea and want to know what potential customers might think. Is this something you should pursue or not?
- You are naming a new product or trying to reposition an existing one and want to know how your messages might resonate.
- You want to know about your current user's experience with your products, what works for them and what doesn’t. What it is you should improve.
- You want to understand your market segmentation, including who your existing and potential customers are and what they are looking for to drive long-term strategy.
- You want to understand your competition and their product offerings better, find out about their strengths but also their vulnerabilities.
- You want to track your opportunities through data, track your market share, your brand or even just keeping a pulse on the market.
We are your trusted Partner in research.
Just come to us with your questions and we will design a plan with you and for you.
We can be your research team or function as an extension or backup capacity of your existing one. PIP will work with you to build the solution that fits your company’s needs and enable you to make informed business decisions.
Your Edge in EdTech: How Our Experienced Research Elevates Your Success
Familiarity with your customers and products
Our skilled researchers apply diverse techniques and industry knowledge to transform data into impactful insights.
Our resources and network enable efficient scaling of research for impactful results.
- We can deliver videos and prototypes for testing
- Robust infrastructure that enables us to easily reach and engage both current customers and new potential targets. For example, our Digital Marketing Team knows how to curate effective campaigns, including those for research. Our Event Management Team can help make research part of your event.
- When a new product is created we can run pilots and work with you on an individualized Market Development Plan
- We offer list scrubbing, data cleaning, and reanalysis services. Additionally, we specialize in creating comprehensive analytics solutions, consolidating data from various sources into a single, accessible platform for you and your stakeholders.