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Category:
Marketing
18 Lessons from 18 Years of EdTech Marketing
November 14, 2025
This month, we’re celebrating 18 years of Partner in Publishing. What started as a small team passionate about helping education…
How to Adopt AI Without Falling Behind
August 29, 2025
If you’re not using AI, you’re behind. That sentiment has become the quiet policy in boardrooms and Slack channels alike,…
Mastering Email Marketing: Tips for Success
June 30, 2025
Effective email marketing is more than just landing in someone’s inbox - you need to make your message impossible to…
AI Won’t Replace Your Sales Reps—It Will Make Them Unstoppable
June 21, 2025
“AI is coming for your job.” It’s a line that gets thrown around a lot—especially in sales. But AI isn’t…
Why AI Can’t Replace the Human Touch in Marketing
March 4, 2025
When resources are tight and you're under pressure to get your message out, it’s easy to look for shortcuts. AI…
The Strategic Edge of Choosing an Agency for EdTech Digital Marketing
December 12, 2023
By Lisa March, President & Founder, Partner in Publishing Why choose an agency? In the expanding world of EdTech, the…
How Content Marketing Can Take Your Brand to the Next Level
November 8, 2023
Jeffrey Rucker, Vice President, Content Marketing Have you ever stopped to truly grasp the profound value that your published content…
Guide to Reporting Social Media Analytics [Free Downloadable Template]
October 24, 2023
Free Downloadable Template By Crystal Cutler, Associate Marketing Strategist Now more than ever, social media platforms play a crucial role…
The Importance of Digital Marketing
October 11, 2023
By: Lisa March, President & Founder, Partner in Publishing Digital marketing, with its multifaceted tools and tactics, has truly revolutionized…
How Will Students Learn in a World Where AI Can Do Everything We Can?
July 21, 2023
By Crystal Cutler, Associate Marketing Strategist We are living in a time filled with technological advancements that were once unimaginable.…
The Digital Marketing Journey: SEO Strategy and Website Development
June 28, 2023
By Heather Di Beneditto Bialowas, Senior Marketing Strategist Digital marketing provides companies the ability to reach their target audience through…
Leveraging the Power of Digital Marketing by Partnering with PIP
June 23, 2023
By Lisa March, President & Founder, Partner in Publishing Digital marketing, with its multifaceted tools and tactics, has revolutionized the…
From Marketers to Publishers: The Evolution of Modern Marketing
February 21, 2023
By Lisa March, President & Founder, Partner in Publishing In the world of marketing, it is becoming increasingly evident that…
Prioritizing Customer Needs Over Your Brand
August 16, 2022
By Conor Furlong, Copywriter and Content Marketer The content marketing team represents the individuals who first reach a demographic of…
Differentiating Your Brand with Insightful Content
June 29, 2022
By Jeffrey Rucker, Vice President, Content Marketing The Foundation of Education Content determines the learning resources that are chosen by…
Seven Critical Marketing Strategies for EdTech
December 1, 2021
By Lisa March EdTech entrepreneurs across the country have had to embrace a ‘new normal’ in education. Due to the…
EMAIL LIST
September 13, 2021
Email marketing is not only the route to your customer’s heart, it is also the most economical way to reach…
BLOCKLISTED – THE GREAT ESCAPE
September 9, 2021
So your worst fears have been realized and you are on a blocklist. What now? Tempting though it may be…
WHEN YOUR EMAIL CAMPAIGN BECOMES A FOUR-LETTER WORD
September 9, 2021
Like most Americans in possession of a computer, I receive a lot of unwanted emails. My inbox is inundated with…
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