kate Kibby • October 28, 2025 • 0 comments

Why EdTech Companies Need a Podcast And How It Can Transform Your Brand

EdTech companies are constantly seeking new ways to engage their audience, build brand authority, and stand out in a crowded market. One powerful, yet often overlooked tool? Podcasting.

Traditional webinars and Zoom meetings require dedicated time and focus, something many educators are already stretched thin on. Podcasts, on the other hand, fit seamlessly into daily life, becoming a trusted companion during commutes, workouts, or coffee breaks. They create an ongoing, personal connection with listeners, making your brand a familiar voice in their routine.

For educators, this means staying informed in moments that might otherwise go unutilized. Grading papers, setting up a classroom, or unwinding after a long day. Instead of feeling like another obligation in an already packed schedule, podcasts offer a refreshing way to engage with new ideas on their own terms. Over time, these consistent touchpoints establish credibility and trust, making your brand a go-to source for insights, innovation, and meaningful conversations.

Why Start a Podcast?

For EdTech companies, a podcast isn’t just another content channel. It’s a strategic tool to reach, engage, and support educators in a way that meets them where they are. With consistency, a podcast gives a company the opportunity to become a familiar, trusted voice that listeners turn to regularly. Through engaging discussions, industry insights, and storytelling, EdTech companies can establish thought leadership while creating a platform to introduce products, services, and ideas in a natural, engaging way. Whether it’s sharing expertise, interviewing guests, or offering behind-the-scenes perspectives, a podcast allows a brand’s personality to shine and strengthen audience connections.

Main Benefits of Starting a Podcast

Launching a podcast provides unique advantages that go beyond traditional content marketing. It creates a direct, personal channel for engagement, allowing businesses to build meaningful relationships with their audience. The following key benefits highlight why a podcast can be a game-changer for brand growth and audience engagement:

Build Trust and Authority

A well-produced podcast allows businesses to showcase expertise, share industry insights, and provide valuable content to listeners. Unlike traditional marketing tactics, a podcast creates a sense of authenticity and trust, helping to strengthen relationships with potential customers and industry peers.

Expand Your Reach

Podcasts transcend geographic boundaries, allowing people from all over the world to engage with your content. With platforms like Spotify, Apple Podcasts, and Youtube, your content is available 24/7 to listeners who are actively seeking information relevant to your industry.

Strengthen Brand Identity

Unlike blog posts or social media ads, podcasts give businesses a unique platform to develop a distinct voice. Through tone, storytelling, and guest interviews, companies can reinforce their brand identity and build deeper, more authentic connections with their audience. Podcasts offer a behind-the-scenes look, allowing listeners to hear, and often see, the real people behind the business, fueling trust and relatability.

High Engagement and Retention

Unlike written content that requires undivided attention, podcasts fit seamlessly into daily routines. Whether listeners are commuting, working out, or doing household chores. This results in higher engagement and retention rates compared to other forms of content marketing.

Cost-Effective Marketing Tool

While launching a podcast requires an initial investment in equipment and production, the long-term benefits far outweigh the costs. Compared to traditional advertising, podcasts provide a sustainable and cost-effective way to build lasting connections with your audience. Alternatively, partnering with a specialized podcast agency removes the technical and production hurdles—allowing you to focus on what truly matters: creating compelling content and sharing your insights with the world.

The Last Word

In a world where educators are inundated with marketing messages and fatigued by video meetings, podcasts offer a fresh, engaging alternative. They allow EdTech companies to cut through the noise, create meaningful conversations, and position themselves as trusted industry leaders. More than just a content strategy, podcasting builds community, provides value, and ensures that when educators are ready to explore new solutions, your company is top of mind. Whether through long-form discussions or short, insightful clips, a podcast gives your brand the platform it needs to inform, engage, and inspire the EdTech community. 

At Partner in Publishing, we don’t just help brands launch podcasts—we help them craft compelling narratives, build engaged communities, and amplify their impact. Want to hear what’s possible? Tune into EdTech Elevated, our PIP-powered podcast where we explore the latest trends, groundbreaking ideas, and inspiring stories shaping the future of educational technology.

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