Lisa March • September 21, 2022 • 0 comments

Why do EdTech Solution Providers Need a Partner in Publishing?

By Lisa March, President, Founder, Partner in Publishing

In today’s digital landscape, with the rise of social media, the creator economy, and various customizable platforms, content is far more accessible than in years past. This generation of students expect that the content supporting their learning experience is equally as accessible. Whether it powers your platform or service, or supports your marketing message, the content you produce makes you a publisher. In other words, in order to consistently engage your audience, EdTech providers need to produce great content! With this, arrives an opportunity to differentiate yourself from your competition. The best way to do this is through publishing exceptional, insightful, and thought-provoking content. This is easier said than done, and easier done with a consistent team of specialists by your side.

Becoming Influential

The short answer… is yes. But maybe not for reasons you’d immediately think. While many students and faculty still choose to have a printed version of a text or other ancillary materials, another argument holds true for the value of publishing: if we understand a ‘publisher’ to be both those who create and distribute content or communications, then in today’s digital world, everyone is considered a publisher.

From marketing, sales, and social media teams to curriculum writers and subject matter experts, many members of your organization are writing, designing and circulating content. While publishing houses were once considered the only vessel for content production, new avenues like LinkedIn, TikTok, Instagram or online news and learning platforms continue to emerge, making publishing a universal experience — one that businesses especially must optimize in order to remain competitive.

How will technology continue to shape content publishing/distribution?

As education consumers expect more customized, personalized learning experiences, digital publishers (ranging from EdTech companies to teachers themselves) are challenged to keep pace with such demand. The growing impact of educational trends like digital advertising, content automation, AI content creation and needs for rich media content is sure to shape and reshape the modalities of content publishing once more. To stay ahead and on top of industry trends, it’s crucial to understand the challenges identified by customers, field experts, and key stakeholders.

In some ways, both the name and the work we do at Partner in Publishing embodies the timelessness of “publishing.” As “publishing” has taken on a new meaning, and will continue to over time, we remain experts in content publishing (in its various forms), helping those in education reach their potential through our proactive approach to problem solving and partnership.