Insights on Everything EdTech
Welcome to The EdTech Pulse, your ultimate guide to staying ahead of the curve with the latest trends and innovations in education technology, K-12, higher education, and workforce development. With each edition, we provide fresh industry news, insightful analysis, and valuable resources to empower you to make proactive, informed decisions.
This month, we’re exploring how representation, relevance, and real-world connection shape stronger learning experiences, and how educators and EdTech innovators can work together to build solutions students truly see themselves in.
It’s also PIP’s birthday month! We’re reflecting on the same values that have carried us through 18 years of EdTech partnership: listening closely, learning continuously, and designing with purpose.
Never miss a beat—subscribe now and be at the forefront of the dynamic world of EdTech and beyond!
Industry News
Funding
- The U.S. Department of Agriculture has stepped in to fully cover SNAP benefits for November. This move comes amid concerns of delays during the federal shutdown. Learn more about the historic funding crisis here.
- Schools are finding that ending EdTech contracts isn’t as simple as hitting delete. Districts face issues with data deletion and free tools that slip past oversight, raising questions about long-term accountability. Read more here.
- AI is easing the strain on special education teams struggling with high caseloads and staffing. AI tools are helping with admin, from tracking compliance to managing Individualized Education Programs (IEPs). Read more here.
Innovation, Trends, & Tools
- The Indiana Attorney General is suing Indianapolis Public Schools, claiming the district unlawfully blocked cooperation with federal immigration enforcement. The district defends its stance as protecting students’ rights. Learn more.
- A new analysis by Pew Research Center highlights a shift in postsecondary pathways. As college enrollment declines, certifications are booming. The catch? The vast majority (71%) of earners pay out-of-pocket. Read about it here.
- Under enrollment in U.S. colleges will grow by 2.4% this year, marking the third consecutive year of growth. Notably, enrollment in two-year and vocational programs has surged. Explore the growth in career-aligned pathways here.
The Inside Scoop
Our Video Marketing Strategist Manager, Renée Kennedy , gives us an inside look at how the most powerful videos in our industry come straight from real educators and students. Their lived experiences resonate with school leaders, influence purchasing decisions, and ultimately remind audiences why this work matters. Authentic voices tell a story that moves people.
Featuring Renée Kennedy at Partner in Publishing.
Office Hours
A recurring look at what we’re hearing from educators, EdTech leaders, and decision-makers, and how those conversations are shaping what comes next.
Title for this Edition]: When Students See Themselves in Learning Technology, They Stay Curious
A recurring look at what we’re hearing from educators, EdTech leaders, and decision-makers, and how those conversations are shaping what comes next.
When Students See Themselves in Learning Technology, They Stay Curious
Every educator has seen the spark that happens when a lesson clicks. That spark doesn’t come from abstract definitions or distant examples. It comes from representation.
When students see leaders, scientists, or innovators who look like them, or when lessons reflect their communities, passions, and lived experiences, their relationship with learning changes. Suddenly, chemistry isn’t just chemistry. It becomes skincare. Climate change. Healthcare. Sports. Cooking. Their world. When learning feels personal, curiosity becomes natural.
Chemistry, engineering, and other STEM disciplines are, at their core, creative fields. But many students only encounter them as memorized formulas and rigid lab instructions. This is where EdTech builders and educators can truly work together. When developers bring teachers into the room early and listen deeply, learning tools become more intuitive, more inclusive, and more connected to what students actually care about.
Last month, we attended EDUCAUSE in Nashville. Dr. Gizelle Sherwood , the Director of Undergraduate Studies in Chemistry at Carnegie Mellon University , and also one of the creative minds behind REAL CHEM , didn’t just talk about chemistry. She demonstrated it with real experiments that connected with the conference attendees, igniting the interest of everyone who stopped by to watch.
With her cosmetic chemistry course, Dr. Sherwood reminds her audience that STEM is everywhere. As she put it: “If I told you about makeup and how we were exploring color theory with our skincare routine, you wouldn’t think chemistry. But I can go beyond that and talk to you about reagents, about moisturizers, and I can show you how to make your own lotion. We’re chemists, so we can technically make all of these things.”
This is what thoughtful EdTech makes possible: lessons that feel alive, courseware that tells real stories, and learning experiences that help every student see a place for themselves in STEM. Tools like REAL CHEM, built by educators like Dr. Sherwood, show how powerful it is when representation and real-world relevance guide innovation.
Until next time, thanks for reading The EdTech Pulse.
For the Job Seekers
Here are roles our Talent Search Group is actively recruiting for:
- Regional Sales Manager, K-12 (SoCA/NV/AZ)
- Regional Sales Manager, K-12 (US West)
- Success Manager, K-12 (Indiana)
- Success Manager, K-12 (MidAtlantic/Northeast)
- Support Specialist, K-12 (CA)
- Support Specialist, K-12 (NM)
- Language and Literacy Sales Specialist (Southern CA)
- Language and Literacy Sales Specialist (Great Lakes)
- Field Sales Representative, Higher Ed (AL, AR, LA, MS, TN)
- Regional Sales Representative, Higher Ed (Midwest)
For the Educators
Market Research: PIP offers paid opportunities for educators to participate in market research that will help transform educational tools. Opt-in here to learn more.
Upcoming Conferences
- UPCEA MEMS Conference: Dec. 2-4 | Boston, MA
- Innovative Schools Summit: Dec. 3-6 | San Antonio, TX
- VSTE Annual Conference: Dec. 7-9 | Virginia Beach, VA
- Roots ConnectED: Dec. 8 | Brooklyn, NY
PIP Announcements
PIP Anniversary
To mark our 18-year milestone, we’ve published a new blog: “18 Lessons from 18 Years of EdTech Marketing.” It’s a behind-the-scenes look at what’s worked, what we learned the hard way, and how those insights still guide us today. Whether you’re in EdTech marketing, product design, or school leadership, there’s something in here for you.
