Cengage Higher Education

Faculty Training and Support.

80+ training sessions per day during peak season.

What did Cengage need?

Cengage needed a strategic partner to support faculty onboarding, market seeding, and market research. With peak demand periods ahead of the spring and fall semesters, their team required additional resources to train faculty on digital platforms, assist with LMS integration, and streamline course setup. Beyond onboarding, Cengage also sought help introducing new products to the market and gathering direct customer feedback. Additionally, they needed ongoing market research support to stay aligned with evolving faculty and student needs.

How did PIP tackle the project?

• Faculty Onboarding & Training: PIP provided full-time resources to supplement the Cengage team, conducting up to 80 faculty trainings per day during peak seasons. Our team ensured seamless LMS integration and course setup, improving the overall faculty experience.
• Market Seeding & Product Introductions: PIP helped Cengage introduce new products and features through targeted product demonstrations, gathering valuable insights from customers and prospects.
• Market Research & Customer Insights: Acting as an extension of Cengage’s market research team, PIP conducted surveys, interviews, and focus groups to provide critical data, helping them refine their offerings and stay ahead of market trends.

By delivering scalable support across these key areas, PIP has become a trusted partner in helping Cengage enhance customer engagement, improve adoption, and drive product success.

ed2go

Marketing seeding.

What did Cengage need?

As ed2go shifted its focus toward academic partnerships with higher education institutions, they needed a strategic partner to drive demand generation, secure meetings with key decision-makers, and expand their marketing efforts to increase engagement and awareness.

How PIP Tackled the Project

• Demand Generation & Meeting Booking: PIP continued our targeted outreach efforts, list building, and survey deployment to connect ed2go with decision-makers in continuing education departments nationwide.
• Email Marketing Expansion: To enhance market awareness and build the top of the funnel, PIP developed and launched a structured email marketing program. This included a detailed content calendar, targeted campaign creation, and execution through our dedicated email platform, ensuring brand consistency and engagement.
• Integrated Approach for Growth: By combining outreach, data-driven insights, and strategic email marketing, PIP strengthened ed2go’s presence in the higher education space and provided a steady pipeline of qualified leads.

Through this partnership, PIP is helping ed2go expand its reach, deepen connections, and accelerate growth within the academic sector.

Gale

Market research and content marketing.

What did Cengage need?

Gale needed strategic marketing and research support to accelerate key initiatives, refine messaging, and enhance engagement with their target audience. With multiple projects in motion, they required a partner to execute efficiently and drive results.

How PIP Tackled the Project

• Case Study Development: PIP did the research, hosted interviews, and crafted compelling case studies to showcase Gale’s impact and success stories.
• Account-Based Marketing (ABM): PIP implemented and executed targeted ABM strategies to engage high-value accounts.
• Interviews & Surveys: PIP conducted in-depth interviews and surveys to gather insights, refine messaging, and strengthen Gale’s positioning.

By providing hands-on support across multiple initiatives, PIP helped Gale streamline processes, enhance communication strategies, and drive meaningful engagement with their audience.

ReadyToHire

Sales support campaigns and market research.

What did Cengage need?

As a startup within Cengage Group, ReadytoHire needed to overcome awareness and lead generation challenges in the healthcare and manufacturing sectors. Despite leveraging digital marketing, their team needed support building top-of-funnel engagement and connecting with key decision-makers like HR executives, talent acquisition leaders, and COOs at large organizations.

How PIP Tackled the Project

• Market Seeding & Messaging Validation: PIP launched targeted surveys and interviews to gather insights from decision-makers, refine messaging, and increase brand awareness.
• Advisory Council Strategy: PIP collaborated with ReadytoHire to lay the groundwork for an advisory council, positioning them as a thought leader in workforce development.
• Flexible Support Model: With a block-of-hours approach, PIP provided adaptable support, from survey execution to content marketing initiatives, ensuring scalable and results-driven engagement.

By integrating strategic outreach, market intelligence, and content development, PIP is helping ReadytoHire expand its reach, engage stakeholders, and build a strong foundation for long-term success.

National Geographic Learning

Video creation and marketing support.

What did Cengage need?

National Geographic Learning (NGL) needed scalable marketing support to drive key initiatives forward and support business growth. Their team required additional resources to enhance content marketing, sales outreach, video production, and digital marketing efforts.

How PIP Tackled the Project

• Content Marketing: PIP created engaging social posts, blogs, and landing pages to strengthen NGL’s online presence and thought leadership.
• Sales Support: Our team helped secure meetings and gather market intelligence through surveys, focus groups, and interviews, specifically targeting Career and Technical Education and Advanced Placement courses.
• Video Creation: PIP produced high-quality videos designed for use across multiple channels, helping NGL tell their story in a compelling way.
• Digital Marketing: PIP optimized SEO strategies and managed paid ad creation and deployment to expand reach and drive engagement.

By providing end-to-end marketing and sales support, PIP empowered NGL to scale their initiatives, enhance brand visibility, and accelerate growth.