Manager of Product Marketing, K-12 (Boston; hybrid)

The Manager of Product Marketing is a key member of the K-12 team working  to develop culturally authentic language learning products for educators and learners.  The Manager leads product marketing strategy for the K-12 portfolio while managing and mentoring a small team of product marketing professionals.

Candidates must live in Boston (and area) and be able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week). Relocation assistance is not available.

 

Essential functions:

  • Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth
  • Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources
  • Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement
  • Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback

 

Requirements:

  • Bachelor’s degree minimum
  • 5+ years of product marketing experience in K12 education market space
  • 2+ years of experience managing a team
  • Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors
  • Strong understanding of the K–12 industry/market, experience with education-focused platforms to support engagement and campaign performance
  • Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms

 

Location: Boston (hybrid in-office)

Salary: Base salary $90,000 – $110,000 plus annual performance-based incentive

 

Job Category: Marketing
Job Type: External
Job Location: Boston
Job Market: K-12

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