Leverage every new resource to stay productive, informed, and inspired, while also keeping your creative spark alive.
Leverage every new resource to stay productive, informed, and inspired, while also keeping your creative spark alive.
August 13, 2025 • 0 comments

For Companies Considering AI: Where Creativity Meets Strategy

Insights on Everything EdTech

Welcome to The EdTech Pulse, your ultimate guide to staying ahead of the curve with the latest trends and innovations in education technology, K-12, higher education, and workforce development. With each edition, we provide fresh industry news, insightful analysis, and valuable resources to empower you to make proactive, informed decisions. 

This month, we explore how companies can most effectively transition to being artificially intelligent (keyword: intelligent—because there are smart and not-so-smart ways to bring AI into your service offerings). With our tips, keep your creative strategies fresh and your sales funnel moving. 

Never miss a beat—subscribe now and be at the forefront of the dynamic world of EdTech and beyond!

Industry News

Funding
  • The U.S. Department of Education grants funding for K-12 AI initiatives. A proposed federal priority would steer discretionary grants toward K-12 AI projects, from teacher training to personalized learning tools. Read more here.
  • Trump administration unfreezes billions in school funding. This reversed a freeze on over $6 billion in grants covering English learning, after-school, teacher training, and adult education. Read the full story here.
  • White House issues directives on college admissions data and research grants. This requires universities to submit detailed applicant data and allows political appointees to redirect federal research grants. Explore more here.
Innovation, Trends, & Tools
  • OpenAI brings AI into the classroom via Canvas. Educators will be able to design chat‑based assignments, assess student learning in real time, and automate administrative tasks. Discover these new capabilities here. 
  • Districts are taking the lead on AI policy. With little federal or state guidance, K-12 leaders are crafting their own frameworks to ensure safe, ethical, and effective AI use in schools. Read the full story here. 
  • Many rural students are deciding against college in favor of local jobs and trades. In 2023, just 55% of rural grads enrolled in college, below suburban (64%) and urban (59%) rates. Learn the factors behind these outcomes here.

The Inside Scoop

 It makes sense that a lot of companies want to use AI. They want to be innovative! However, part of being innovative is standing out from the crowd. So, when it comes to copywriting, it’s essential to use AI strategically to differentiate your messaging. When everyone else is using the same catchphrases, it’s essential to write with creativity, or even to leverage AI for ideation with a critical mind.

Featuring Maddy Stutz, Copywriting Lead at Partner in Publishing.

Office Hours

A recurring look at what we’re hearing from educators, EdTech leaders, and decision-makers, and how those conversations are shaping what comes next.

How Do We Use AI to Enhance (and Not Detract) From Our Services?

It’s official: Public schools are tapping federal dollars to support AI literacy and innovation. Educational companies are already providing services to students and schools navigating AI adoption—and these companies are joining schools in embracing AI in their marketing and sales. 

As explained in Business Insider, the goal of embedded AI in learning tools is to provide new learning experiences that mirror how students interact with modern technology, but are “…grounded in academic rigor.” 

This same principle applies to EdTech companies. Having OpenAI models involved in marketing and sales can be a groundbreaking move for efficiency and leveraging all available resources, as long as there will always be a human in the loop. 

Some do’s and don’ts: 

  • Do experiment with new AI tools for sales growth and optimization. There’s no replacement for human SDRs with deep thinking and a personal touch, but AI-powered SDRs handle 2,000-2,500 calls per month so human agents can spend more time closing deals.
  • Don’t rely on AI-generated copy. (We’ve all seen the formula: Bold intro. Line break. “Here’s why.” It’s overused, and readers can tell.) It’s great to use generative AI to enhance the creative landscape, but be sure to fact-check numbers and start with your own work before asking for editing help—or use AI to brainstorm, then build on those ideas yourself.
  • Do try implementing AI into creative processes—but as an enhancement rather than a replacement. By integrating AI into design or copywriting, you can generate mood boards in minutes, speed up ideation, and focus more on strategy.

We help you crack the code on the balance. We have PIP guides to AI-powered marketing available for download on our website. If you want more tips, get in touch! We’re here for you. 

Until next time, thanks for reading The EdTech Pulse.

For the Educators

Teacher Placement: Last week, University Instructors announced they were awarded a national contract by Henrico County Public Schools, VA, in partnership with the GovMVMT purchasing cooperative, as the exclusive national provider of instructor placement and tutoring services through a first-of-its-kind cooperative contract. Districts across the country can now access qualified teachers and tutors—quickly, compliantly, and without the need for individual RFPs. Read more…

Market Research: PIP offers paid opportunities for educators to participate in market research that will help transform educational tools. Opt-in here to learn more.

Upcoming Conferences

Thanks for reading!

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