EdTech Paid Media, Handled. Achieve Your Goals Without Overloading Your Team.
PIP is a full-service agency specializing in education technology. We manage your entire paid strategy, creative production, and full-stack execution across all major platforms, giving you back your time.
Full-Service Execution
We handle everything from deep market research and strategy development to ad copy, graphic design, video production, and conversion tracking setup.
EdTech Specialists
Stop teaching your agency your business. We know the EdTech landscape, procurement cycles, and target audiences needed for profitable growth.
Timeline
Start with a 3-month trial or month-to-month contracts and scale budgets confidently.
Transparency
Get weekly reporting calls, access to real-time dashboards (Looker Studio), and full ownership of your ad accounts and data.
Budget and Commitment
Is there a minimum ad spend?
No minimum ad spend. Get started with whatever you are comfortable with and scale up budgets as desired.
How do you handle budget adjustments (up or down)?
We develop scalable strategies that work at any budget. Our team is flexible and will work with the numbers you’re comfortable with.
What is the typical contract length or minimum commitment?
We offer 3 contract options: month-to-month, 3-month trial, or a 6-month contract.
What is your cancellation or termination policy?
We ask that if you decide to terminate, you give a 4-week notice.
Expertise and Scope
What experience do you have in my specific industry?
We specialize in EdTech. We have a rich history working with publishers in education and education technology. Check out our client pool.
What platforms does this agency have experience in?
Google Ads, Facebook ads, Instagram ads, LinkedIn ads, and Display ads.
Where does the agency have experience advertising?
We have experience advertising globally, but primarily in the United States. Countries like the UK, Columbia, Canada, and more.
How do you determine the right audience and platforms for my business?
We gather all the information we need to have a full understanding of your business. Then we perform market research to identify the target audience and serve ads where they are most likely to engage.
Do you create the ad copy and creative assets, or is that our responsibility?
We are a full-service agency, so we come up with strategy, write ad copy, and design creative assets. We even do video production!
Execution and Results
What does your campaign management process look like (e.g., setup, optimization, testing)?
PIP handles all parts of the setup and management. If you have a team already, we become an integrated part of your team. Our goal is to take as much off your plate as possible. Pacing and optimizations are typically made 3 times a week.
What does success look like, and what Key Performance Indicators (KPIs) do you track?
We will work with you to help achieve your goals. Whether it be increasing the number of leads, bringing down your cost per lead with new tactics, reaching a new audience, diversifying your marketing strategy, increasing revenue, or achieving a certain ROAS.
What is your approach to A/B testing and optimization?
Testing is a big part of marketing. Our approach is proactive, not reactive. We leverage all the tools at our disposal to test variations of all creative elements. Testing is ongoing to make sure that we are staying ahead of the curve.
How quickly will I start seeing measurable results?
Results may vary, but clients can expect to see results within 4–12 weeks post-launch.
How soon will the ad start running?
It can take up 2–4 weeks to get the first campaign live. In this time we audit the current assets, develop a strategy, set up conversion tracking, build campaigns, create landing pages, and perform market research.
Reporting and Communication
Who will be my primary point of contact?
Each client gets their own account manager and access to the full digital services team (including designers, conversion tracking specialist, paid media managers, copywriters, marketing strategists, and more).
How often will we communicate, and in what format?
We typically meet on a weekly basis to go over campaign performance and get approvals, but we can establish a rhythm that best suits you. Updates and discussions happen via video call, email, and Slack.
Do I get performance reporting?
All clients get performance reporting on a weekly basis. They get access to a live report and a reporting call each week.
What tools and software do you use to manage and analyze campaigns?
Looker Studio dashboards and Google Analytics for real-time data and performance.
How will I keep track of what’s been done?
Transparent hours reporting, work logs, and project planning are provided.
Will I own my ad accounts and all the data?
Clients will own their ad accounts and data if they choose to leave.
What is the client onboarding process?
Start with full discovery, then audit of current assets, then setting up accounts, then campaigns build, QA then approvals, launch, and management, and then reporting.
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