Partnering with a high growth ed-tech start-up to build a brand, a pipeline of qualified buyers and develop a scalable repeatable sales process.
Logo Perceivant, partner of Partner in Publishing


Perceivant is an educational technology start-up company that develops content and courseware to supplement traditional textbook methods. Serving the higher education marketplace, they offer a cost-effective and interactive learning experience for both web and mobile applications.

The Challenge

To increase their customer base, Perceivant needed to develop an effective sales strategy, marketing plan, and pipeline that would enable them to achieve short and long-term growth objectives.


Achieving business growth required a deep understanding of Perceivant’s additional business goals, marketing needs, product differentiation, and a thorough analysis of the current approaches to sales outreach and product development. Through this understanding, Partner in Publishing (PIP) determined the best tactics to further Perceivant’s company goals:


Together, PIP and Perceivant met their key partnership objective to create a profitable and reliable sales process that would foster long-term growth and success. PIP managed the marketing and sales funnel from awareness to close, and results were even better than expected. Between Fall 2019 and Fall 2021, Perceivant’s revenue doubled and the number of registered schools increased from 12 to 20.