The Challenge
To increase their customer base, Perceivant needed to develop an effective sales strategy, marketing plan, and pipeline that would enable them to achieve short and long-term growth objectives.
Solution
Achieving business growth required a deep understanding of Perceivant’s additional business goals, marketing needs, product differentiation, and a thorough analysis of the current approaches to sales outreach and product development. Through this understanding, Partner in Publishing (PIP) determined the best tactics to further Perceivant’s company goals:
- Develop and execute a consistent growth plan and curated sales process
- Nurture digital outreach campaigns to bring closure through email marketing and event management
- Utilize tactical one-on-one demos and provide thorough follow-up to maintain relationships
- Implement lead generation services via email campaigns and virtual product demos
- Liaise between faculty and the product teams to provide customer feedback to improve user experience
Outcome
Together, PIP and Perceivant met their key partnership objective to create a profitable and reliable sales process that would foster long-term growth and success. PIP managed the marketing and sales funnel from awareness to close, and results were even better than expected. Between Fall 2019 and Fall 2021, Perceivant’s revenue doubled and the number of registered schools increased from 12 to 20.
