Blog
Dive into a collection of thought-provoking blogs from PIP’s experts, offering fresh perspectives and actionable insights on the latest trends in education technology.
Top Posts
- Why Customer Onboarding Is the Most Underrated Growth Lever in EdTech
- More Than a Vendor: How PIP Takes Project Management Off Your Plate
- Sales Enablement in Higher Ed: A Smarter Way to Win Institutional Deals
- Why AI Can’t Replace the Human Touch in Marketing
- Multichannel Marketing in EdTech: Why One Channel Isn’t Enough
January 24, 2023
From Publishing to EdTech: The Digital Transformation of Content Distribution
By Lisa March, President, Founder, Partner in Publishing Rapid tech developments in the education space have changed the way content is created, distributed and consumed.…
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EdTech Insights
December 6, 2022
EdTech and the Gig Economy
By Lisa March, President, Founder, Partner in Publishing In recent weeks, EdTech companies have experienced painful downsizing, as layoffstracker.com reports significant staffing cuts at Newsela,…
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EdTech Insights
September 28, 2022
Advice to Teachers Transitioning to EdTech
By Madeleine Abshire, Marketing Associate As a former teacher, I’ve found that many educators are wondering how they can transition from teaching to a position…
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EdTech Insights
September 21, 2022
Why do EdTech Solution Providers Need a Partner in Publishing?
By Lisa March, President, Founder, Partner in Publishing In today’s digital landscape, with the rise of social media, the creator economy, and various customizable platforms,…
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EdTech Insights
September 19, 2022
How Customer Insights Can Help Reimagine Market Development in EdTech
By Gerry Hanley, Chief Academic Officer In higher education, innovation has the potential to make a profound impact on the experience of teaching and learning.…
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Innovation Marketplace
September 6, 2022
Beyond Onboarding: Continuing the Customer Success Journey
By Amber Duffus, Project Manager We recently asked a handful of leading EdTech companies about their biggest challenges. Nearly 80% said either product differentiation or…
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Customer Success
August 31, 2022
Understanding the Qualities of Your Candidates
By Anne Williams, PhD, Senior Director, Research and Recruiting Talent acquisition in any industry can be a tricky process. The prospect of finding and recruiting…
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Talent Acquisition & Recruiting
August 24, 2022
The Student Perspective: How EdTech Onboarding Impacts Learning Outcomes
By Emery Beckman, Customer Engagement Specialist As a full-time online student at the University of Central Florida, I recognize that the evolution and implementation of…
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Student Insights
August 16, 2022
Prioritizing Customer Needs Over Your Brand
By Conor Furlong, Copywriter and Content Marketer The content marketing team represents the individuals who first reach a demographic of potential customers, consequently creating the…
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Marketing
