Partner in Publishing is searching for a Marketing Lead (B2B) on behalf of our client, an EdTech company focused on learning design and learning science for the pre-K-12, university, career readiness, and alternative credential markets. 

About the role

The Marketing Lead will work remotely from anywhere in the US. This role requires strategic and results-driven marketing experience in the education industry with focus on B2B solutions for higher education and workforce training. The ideal candidate will have strong leadership and communication skills to develop and execute B2B marketing strategies that drive business growth.  


• Develop new and maintain existing customer relationships;  

• Manage strategic planning, and execution, of marketing initiatives which drive participation in customer interactions and engagement;  

• Develop material to drive brand value, distinctiveness, and visibility;  

• Collaborate with internal stakeholders to reach current and new customers;  

• Conduct market research, enterprise marketing, and channel marketing to ensure relevant marketing initiatives to reach target audiences;  

• Continuous communication with partners with intention of bringing value to each interaction; 

 • Represent the company at conferences with the expectation of networking;  


• 5+ years of experience in B2B services marketing;  

• Track record of building and executing leadership, content, and conference programs that result in generation including  

o Strategic content development for reuse across channels  

o Creative development  

o Target platform/conference identification based on personas and target markets  

• Experience building brand value and distinctiveness in a competitive landscape; 

o Education industry experience is a plus  

• Demonstrated program success in reaching senior executives  


• $100-110K Base Salary & Bonus Structure  

• Medical, dental, vision, & more  

• 401k Matching  

• Fully Remote  

• Paid Time Off  

• Paid Holidays  

• Tuition Reimbursement Program  

• Parental Leave 

Job Category: Marketing
Market: Higher Education Workforce
Location: Remote / US
Type: External

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