The Strategic Edge of Choosing an Agency for EdTech Digital Marketing

By Lisa March, President & Founder, Partner in Publishing Why choose an agency? In the expanding world of EdTech, the race for visibility and market dominance is more competitive than ever. For EdTech companies grappling with the challenge of staying ahead without overextending their budgets, the solution often lies in forming a strategic alliance with […]

Leveraging the Power of Digital Marketing by Partnering with PIP

The Digital Marketing Journey SEO Strategy and Website Development

By Lisa March, President & Founder, Partner in Publishing Digital marketing, with its multifaceted tools and tactics, has revolutionized the way we can interact with customers. Here, I outline just a few key advantages our clients leverage with modern digital marketing tactics and techniques : 1. Reach and Accessibility: Digital marketing removes geographical barriers, enabling […]

From Marketers to Publishers: The Evolution of Modern Marketing

From Marketers to Publishers The Evolution of Modern Marketing

By Lisa March, President & Founder, Partner in Publishing In the world of marketing, it is becoming increasingly evident that all marketers are, in fact, publishers. This is because marketing is no longer just about selling products or services. Today, marketing has evolved into a multifaceted discipline that requires marketers to create and publish content […]

From Publishing to EdTech: The Digital Transformation of Content Distribution

By Lisa March, President, Founder, Partner in Publishing Rapid tech developments in the education space have changed the way content is created, distributed and consumed. As we continue to move away from traditional publishing and into the metaverse of digital platforms and experiential learning, the process of “publishing” has too evolved. As we navigate the […]

EdTech and the Gig Economy

EdTech and the Gig Economy Partner in Publishing

By Lisa March, President, Founder, Partner in Publishing In recent weeks, EdTech companies have experienced painful downsizing, as layoffstracker.com reports significant staffing cuts at Newsela, 2U, Byju, MasterClass, SkillShare, Eruditus and countless others. Many displaced workers are hoping to land short term gigs or freelance work until they find their next job – but that […]

Why do EdTech Solution Providers Need a Partner in Publishing?

Why do EdTech Solution Providers Need a Partner in Publishing

By Lisa March, President, Founder, Partner in Publishing In today’s digital landscape, with the rise of social media, the creator economy, and various customizable platforms, content is far more accessible than in years past. This generation of students expect that the content supporting their learning experience is equally as accessible. Whether it powers your platform […]